FOR IMMEDIATE RELEASE

Contacts:
Lauren Williams – CUNA Communications; (202) 626-7642; lwilliams@cuna.coop

Natalie Sherry – CUNA Councils; (608) 231-4141; nsherry@cuna.coop

Madison, WI (September 11, 2018) – The CUNA Lending Council has published a new white paper, “Loans Through a Strategic Lens: How Lending Executives Inspire Big-Picture Thinking and Execution”.

As the credit union’s primary source of revenue, lending is a natural strategic nucleus, which puts the Chief Lending Officer and other lending executives at the forefront in fostering strategic thinking and execution across the organization.

This white paper explores effective tactics to achieve that end by:

• adopting and modeling key elements of strategic thinking,
• empowering mid-level managers with a strategic charge,
• facilitating high-level conversations, and
• developing the business acumen of their lending teams.

By continually reinforcing the central role of lending as a strategic imperative, lending leaders can help their credit union develop a more agile approach to identifying and responding to challenges in an ever-shifting competitive landscape and opportunities to become their members’ go-to source for loans. 

CUNA Council members are eligible to receive complimentary copies of this, and hundreds of other white papers. The paper is available online in the white paper section of www.cunacouncils.org.

Press may contact Natalie Sherry at nsherry@cuna.coop for more information.

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About CUNA Lending Council

CUNA Councils are a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovation to foster professional development for our members while advocating for the overall success of the credit union movement.  The CUNA Lending Council is one of seven CUNA Councils, a network of more than 7,000 credit union professionals. For more information, visit cunacouncils.org.