Credit unions can use data insights to improve operations and members' lives, according to Anne Legg, director of client strategy for AdvantEdge Analytics, a CUNA Strategic Services alliance provider.
"I want credit unions to think about how beautifully data-rich they are," Legg tells the CUNA News Podcast. "I know it feels overwhelming when you think about what to do it with it, but you have a lot. You need find a way to harness it."
Legg works with credit unions to develop strategies from their data-fueled business insights to grow in a competitive, highly regulated, and disrupted business climate.
She is a recognized credit union industry expert, veteran, and thought leader with an MBA thesis on the credit union business model, as well as two internationally published whitepapers on credit union business strategy.
Legg has also served on various credit union organizations' boards, and has been a contributing author to CUNA's Environmental Scan, the credit union industry's leading strategic planning guide.
Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
