CUNA and state credit union leagues are investing a record-breaking $7 million in support of credit union-friendly candidates for the 2018 midterm election cycle. CUNA announced Monday its backing for seven candidates in the 2018 midterm election as part of the $7 million investment, with most of the expenditures coming via from the Credit Union Legislative Action Council (CULAC), the federal political action committee of CUNA.
“CULAC has been the strong political backbone for credit unions for over 40 years and takes a politically strategic approach to campaign contributions,” said Jim Nussle, CUNA president/CEO. “While other industries contributions typically have a political agenda, credit unions’ efforts are focused around helping those who support the cooperative movement and make significant contributions to their community. By engaging in sophisticated and targeted political work, credit unions and their 110 million members see a powerful impact.”
The seven candidates are supported through multi-channel partisan communication campaigns aimed at credit union members.
Supported candidates, and the leagues that coordinated the campaigns, are:
CUNA has engaged in partisan communications for nine election cycles. These campaigns consist of targeted communications to credit union members who are registered voters in the respective jurisdiction and consist of direct mail, targeted digital media and members-only websites.
To date, CULAC has supported over 372 candidates for House and Senate on the November 2018 ballot, including 40 open seat candidates and one challenger, with a 50/50 split between Democrats and Republicans.