CUNA is now America's Credit Unions.
A stronger voice to advance the credit union industry.
I challenge you. I challenge you to make a difference at your credit union. I challenge you to be the difference.
Does that make you feel intimated? Excited? Cautious?
As front-line staff, you’re the No. 1 person to exemplify the credit union difference, day in and day out. You make a difference in the lives of your members and in the lives of your co-workers. It just takes that one extra step, or that extra thought of “how can I make this situation, this person, this idea, better.”
But you’re only one person. You might wonder how you could make that big of a difference. It might sound overwhelming when you already have a laundry list of your own to-dos constantly running through your head.
Don’t worry. It’s the small things that make the greatest impact.
Think about a time when someone “made your day.” What did they do? How did it make you feel?
In most examples, the person most likely did something small that made a huge impact. Simply offering extra assistance or being reliable can make a world of difference.
So, challenge yourself to be creative and thoughtful in finding small ways to have a big impact. It’s your personal responsibility to make those moment-by-moment decisions to offer superior service to your members and your co-workers throughout your day.
Some of the small, yet extremely important, actions include:
These are not intimidating actions, and they take little time. You’ll be surprised at the positive changes you will see in your members’ attitudes, teamwork with your co-workers, and in your willingness to take an extra step in fulfilling this responsibility.
If you get into a consistent habit of finding ways to help others, it will help you succeed and inﬂuence those around you.
Now get out there and make a difference. Challenge yourself to be the difference.
KRISTIN RYAN is CUNA’s director of learning events. She’s responsible for product development and partner relationships for CUNA’s Creating Member Loyalty™. Contact her at firstname.lastname@example.org.