The Worldwide Foundation for Credit Unions, the charitable arm of the World Council of Credit Unions, urges credit unions everywhere to expand the footprint of their efforts to improve member’s lives at home and abroad through a new initiative: the 2018 International Credit Union (ICU) Day Challenge.
Support. Serve. Share. is the Foundation’s call to action that any credit union or individual can take on to address the twelve key development issues that may hinder the financial prosperity of millions of members worldwide, regardless where they call home. Credit unions and industry professionals are encouraged to join the global credit union family celebrating the 70th anniversary of ICU Day® through three key actions:
"We can do so much more, together as a global movement and ICU Day is the time of year where we celebrate our collaborative successes throughout the year, while looking to the challenges that lie ahead,” said Worldwide Foundation Executive Director Michael Reuter. “The 2018 ICU Day Challenge is the perfect opportunity to continue to broaden awareness, pool resources, and push each other one step further to improve each development issue at home and abroad.”
Employees and members alike can participate by ditching that stop to the local coffee shop and taking the Mugshot Challenge, where people are challenged to donate the price of a cup of coffee/tea to the Worldwide Foundation and take a selfie with their homemade beverage to highlight their good work. The challenge is fully online, and donations can be made at woccu.org/give.