Credit Union Legislative Action Council (CULAC), the federal PAC of CUNA, is launching its first round of independent expenditures (IEs) for the 2018 midterm election cycle. The IEs are being launched in various stages throughout the week.
CULAC and CUNA have served as the political backbone for credit unions for over 40 years, engaging in strategic partisan communications and IEs for nine elections cycles.
“Our strategic approach involves supporting credit union champions, regardless of their political affiliation, who understand issues affecting the industry and support policies that help credit unions serve their members.” said Trey Hawkins, CUNA Deputy Chief Advocacy Officer for Political Action.
The five candidates are supported through IEs directed at the general public but conducted independently of the candidate, his campaign, or the parties. Supported candidates and their districts include:
“Our advertising is entirely positive in nature, which helps us cut through the clutter of negative ads and ultimately helpful to the candidates we are trying to help,” Hawkins added.
CUNA also began releasing partisan communications in:
Earlier this fall, CUNA launched Credit Unions Vote, a campaign focused on getting credit union members to vote in the November elections. According to recent data, 1 in 3 Americans are credit union members and 44% of registered voters belong to a credit union.