CUNA News
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • LOG IN
  • Create Account
  • Sign Out
  • My Account
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Jobs
  • Contact

News

Home » Recording available for first CUNA Awareness Initiative webinar
Policy & Issues

Recording available for first CUNA Awareness Initiative webinar

October 23, 2018
OYE

CUNA member credit unions can access the first webinar on CUNA’s Creating Awareness Initiative for free. CUNA Chief Strategic Communications Officer Douglas Kiker and Graeme Trayner, managing director of the Glover Park Group, used the webinar to discuss the research behind the campaign, as well as an overview of the “Open Your Eyes to a Credit Union” initiative.

The Creating Awareness Initiative, along with CUNA’s Creating Awareness Advisory Group, has a goal to “lead the development on an ongoing sustainable initiative that creates top of mind consumer awareness of and believe in credit unions as the best choice in financial services”

The initiative will develop resources for credit unions, including:

  • Exclusive content to connect local efforts to regional and national creative media buys;
  • Messaging guide and exclusive ongoing training to align credit union messaging at the national, league and local level with proven, research-tested recommendations;
  • Regular research briefings for credit unions on consumer insights regarding financial services and consideration of credit unions to aid in market share development.

Monday’s webinar discusses:

  • The research that has informed the ongoing work on the initiative, including thousands of interviews, surveys, online roundtables with credit union leaders, as well as focus groups and surveys with credit members and non-members;
  • The primary myths that the initiative will confront, that consumers “can’t join” a credit union, and credit unions are “only local;”
  • Information on the national brand platform and other resources; and
  • Ways the initiative will measure progress and success.

Additional information on the “Open Your Eyes” initiative can be found at awareness.creditunion, using the password “openyoureyes” to access the messaging guide.

A recording of the webinar is available for free to CUNA members, and will be available shortly. Registration is also open for the remaining two webinars in the series, scheduled for Nov. 14 and Dec. 10.

Credit Union Magazine: Winter 2022

Winter 2022

Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
Digital Edition •  Subscribe

Trending

  • House passes CUNA, League-led board modernization bill

  • CFPB issues CUNA-opposed proposal on credit card late fees

  • Key committee leaders supportive of credit union priorities

Tweets by CUNA_News

Polls

Vote for the 2023 CU Hero of the Year

View Results
More

Champion for the Credit Union Movement

Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • Membership
  • Contact Us
  • Careers

Resources for

  • Credit Union Advocates
  • Leagues
  • Press
  • Providers

Our Affiliates

  • American Association of Credit Union Leagues (AACUL)
  • Credit Union Awareness
  • Credit Union House
  • CUNA Strategic Services
  • National Credit Union Foundation
GET CUNA UPDATES
© 2023 Credit Union National Association | ADA Compliance Notice & Legal
Email Us