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There are the stories of millennials being saddled with large student loans, living in their parents’ basements, and having difficulty finding jobs.
But things are looking up for this generation now.
“We had a little bit of difficulty coming out of college but now we’re doing very well,” Kristin Messerli, founder of Cultural Outreach, said during a keynote address at the CUNA Lending Council Conference Tuesday in Anaheim, Calif. “And we’re buying houses.”
One in three home purchases today are made by millennials, Messerli says.
So what’s the best way to reach out to millennial homebuyers, form a relationship, and be their lender of choice? First, Messerli says you need to remember a few key values that millennials have. They are:
So how can credit unions market themselves to millennial homebuyers? Messerli says to consider these four strategies:
►Click here for more conference coverage from CUNA News, and get live updates on Twitter via @CUNAJennifer, @CUMagazine, @CUNACouncils, and by using the #LendingCouncil hashtag. Learn more about the CUNA Lending Council, a member-led professional society for credit union executives, at cunacouncils.org.