Registration is still open for Wednesday’s free webinar on CUNA’s Awareness Initiative, the second hosted in a series of three hosted by CUNA. The first in the series covered the basics of the “Open Your Eyes” initiative, including the research behind it and goals for the future, and is available via recording.
Wednesday’s webinar, scheduled for 3 to 4 p.m. (ET) will delve deeper into the “Open Your Eyes” campaign, with a look at the brand platform, a portfolio of consumer-facing materials and stories the initiative will be using to reach consumers as it launches.
CUNA’s Creating Awareness Initiative website is also available at awareness.creditunion, enter the password “openyoureyes” to access.
Registration is also currently open for the third webinar, scheduled for Dec. 10. The third webinar will cover the initiative’s digital-first strategy and what it means.