In 2016, ISU Credit Union in Pocatello, Idaho, launched an initiative aimed at increasing employees’ community involvement.
“Teal Team VI,” inspired by the U.S. Navy’s SEAL Team Six, encourages and gives staff the opportunity to volunteer for community-based efforts.
Teal refer to ISU's primary branding color. The program’s slogan: “Fighting for a better community.”
The credit union tracks “volunteal” hours and honors active participants as “stars.” Employees can earn rewards for participation.
They receive detailed emails about volunteer opportunities about a week in advance.
“We’re on a mission to build and maintain an exceptional workplace for our employees,” says Robert Taylor, president/CEO of the $238 million asset credit union. “The Teal Team VI program has catapulted our efforts, and has yielded results that surpassed our expectations.
“Our employee ‘voluntealers’ get to know each other at Teal Team VI events,” he continues. “They have fun. They become friends. They accomplish amazing things.
“This spirit of service and togetherness is now at the core of our culture.”