The combined generosity of CUNA Mutual Group employees and the company’s foundation will provide a $1.7 million benefit to nonprofits in Wisconsin’s Dane County and other communities nationwide where employees reside.
The funds were pledged over just four weeks during the company’s Employee Giving Campaign, which concluded Nov. 30. CUNA Mutual Group’s 3,300 employees were invited to donate to an eligible 501(c)(3) organization of their choice, including United Way. All eligible donations made during the pledge period received a dollar-for-dollar match from the CUNA Mutual Group Foundation.
“We expanded giving options this year based on employee feedback and, not surprisingly, people showed incredible excitement, passion and commitment,” said Cedric Ellis, executive vice president of enterprise services, and president of the CUNA Mutual Group Foundation.
Employees pledged roughly $650,000. The Foundation matched $600,000 and contributed an additional $450,000 to the 2018 fundraising campaign for United Way of Dane County. The funding will assist myriad organizations of employees’ choosing. These include organizations and programs committed to schools, youth, health, animal welfare, food and housing stability, community outreach, military veterans and more.
The month-long event also presented opportunities for non-financial giving. Employees donated canned goods and numerous other food-related items to the River Food Pantry in Madison and purchased more than 400 “wish list” items for individuals at the Mendota Mental Health Institute. And as usual, employees volunteered their time at various nonprofits. Nearly 14,000 combined volunteer hours have been logged so far in 2018 – a hefty 65% increase from 8,500 hours in 2017.