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Making the interpersonal connection

Coaching and team development boost the member experience.

January 24, 2019
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Making the interpersonal connection

Chief financial officers (CFOs) will move beyond the balance sheet and become more organizationally focused.

Likewise, chief operating officers (COOs) must become well-versed in most areas of the credit union, and improve their understanding of how products and services interact with all areas of the organization.

This week, we look at what the future holds for CFOs and COOs, and find:

  • CFOs must be ready to manage industry change with more business intelligence and a clear understanding of the member experience.
  • COOs will approach their day-to-day role with a much more holistic attitude as opposed to making decisions in a silo.

Bill Merrick

Bill Merrick

We also examine the concept of “practical paranoia” and examine some of this year’s top regulatory issues.

Want more? See what other credit union leaders are saying:

  • Supervisory committees play important role in risk management.
  • Human resource leaders become ambassadors of their credit union's culture.
  • When branch managers share the big picture, staff and members understand the "why."
  • Member service representatives prepare to be the digital-change agent to guide the member journey.
  • Your board will focus on industry changes and shifts in consumer preferences, while preparing themselves to be activists.
  • CEOs balance more elements in a dynamic environment.
  • Data, strategy, and storytelling will guide marketers, but they won’t replace traditional marketing strategies.
  • Chief lending officers must be relentless in revolutionizing the lending experience.

► How will your focus shift in the next decade? Join the conversation.

BILL MERRICK is a deputy editor for Credit Union National Association. Contact him at 608-231-4076.

KEYWORDS CFO COO

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