CUNA announced Tuesday the launch of YourMoneyFurther.com, a website that provides consumers with the opportunity to learn more about credit unions near them and identify the best prospects for credit union membership.
YourMoneyFurther.com is the focal point for the groundbreaking, research-based effort being led by CUNA to grow consumer awareness of credit unions as the best financial partner for American consumers. Landing pages within the site provide specific information on the eligibility, fee-free ATM, rate offerings, financial planning and mobile banking access availability at credit unions nationwide.
“We created YourMoneyFurther with a fresh, modern look and feel but there is so much more to the online experience than just aesthetics. Visitors to the site will be able to see firsthand, the practical ways that they are eligible to join a credit union,” said CUNA President/CEO Jim Nussle. “Credit unions provided billions of dollars in financial benefits to their members last year and when you join a credit union, you become a shareholder invested in your future – and you get there faster.”
The Open Your Eyes to a Credit Union program is designed to get Americans to consider again to credit unions and overcome their misguided assumptions about credit unions. Through rigorous ad testing and continual evaluation of audience engagement in-market, CUNA will refine content across channels to ensure it drives action.
YourMoneyFurther.com includes facts and figures from the extensive research CUNA gathered leading up the official campaign launch, including:
The site is sponsored by America's credit unions and is aimed at increasing consumer consideration of credit unions for financial services.
As credit unions use the finder tool on YourMoneyFurther.com, issues that need attention should be directed to firstname.lastname@example.org.