Registration is still open for CUNA’s free MAP webinar, which will feature information about the Member Activation Program (MAP) and the current MAP campaign, which aims to get credit unions to educate members on the credit union difference. The webinar is scheduled for 2 to 3 p.m. (ET) Friday.
CUNA launched its first MAP Campaign of 2019 in late January, designed to ensure credit union members know the difference between credit unions and banks.
MAP Credit unions can use CUNA’s customizable template, available in long and short forms, to build messaging to their members that can be altered to fit in with a credit union’s standard messaging.
Credit unions that aren’t part of MAP can get more information and register on CUNA’s MAP homepage. CUNA also launched its MAP Community last year for CUNA members to discuss advocacy issues, communications and best practices.