Member Benefits
February Subscriber Exclusives
Branding best practices and emerging marketing technologies.
As part of our move to quarterly publication, Credit Union Magazine will deliver weekly Subscriber Exclusives to readers via email in addition to the print magazine.
February’s Subscriber Exclusives highlight branding best practices, emerging marketing technologies, data analytics, and more. Articles include:
- Reimagining a beloved brand. BECU’s rebranding effort was both successful—and difficult for some members.
- Artificial intelligence improves member conversions, engagement, and retention.
- Data analytics can provide the 'oh wow' moment of discovering member behavior.
- Social media tools may engage members, but they’re fraught with compliance pitfalls.
Tell us what you think about our new approach.
Cash crop
Cannabis-banking leaders shed light on a growing line of business that has major implications for public safety, financial inclusion, and credit union economics.
Engage members with mobile
Mobile services have become an engine for membership growth and relationship-building.
Tech-savvy boards
The use of portals and remote meeting options is growing among board members.