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Home » February Subscriber Exclusives

February Subscriber Exclusives

Branding best practices and emerging marketing technologies.

February 13, 2019
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Break-through branding: Build an emotional connection

As part of our move to quarterly publication, Credit Union Magazine will deliver weekly Subscriber Exclusives to readers via email in addition to the print magazine.

February’s Subscriber Exclusives highlight branding best practices, emerging marketing technologies, data analytics, and more. Articles include:

  • Reimagining a beloved brand. BECU’s rebranding effort was both successful—and difficult for some members.
  • Artificial intelligence improves member conversions, engagement, and retention.
  • Data analytics can provide the 'oh wow' moment of discovering member behavior.
  • Social media tools may engage members, but they’re fraught with compliance pitfalls.

Tell us what you think about our new approach.

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Credit Union Magazine: Summer 2022

Summer 2022

Credit Union Magazine’s Spring 2022 edition highlights inclusive lending, succession planning, fair lending and artificial intelligence, and the use of environmental, social, and governance (ESG) as a competitive differentiator.
Digital Edition •  Subscribe

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Credit Union National Association is the most influential financial services trade association and the only national association that advocates on behalf of all of America's credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

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