Carolinas credit unions this week have launched digital-first messaging inviting consumers in both states to “Open Your Eyes to a Credit Union,” CUNA and the Carolinas Credit Union League announced today.
Built on extensive research, the Open Your Eyes to a Credit Union national initiative is designed to raise consumer consideration of credit unions as a category and dispel consumer myths associated with the ability to join and access to money.
Consumers who engage with Open Your Eyes messaging will move to yourmoneyfurther.com and find more on what drew their interest, such as credit union background and benefits, as well as finders for nearby credit union locations and ATMs/shared branches.
“The enthusiastic commitment and early financial support of the initiative is a reflection of the strong credit union leaders we have in the Carolinas,” CCUL President and CEO Dan Schline said. “We have a great story to tell as credit unions and are excited to see how Open Your Eyes helps us do just that.”
“The Open Your Eyes to a Credit Union initiative is innovative, exciting and an enormous opportunity for all of us in the credit union movement,” said Jim Nussle, President/CEO of CUNA. “Following our first launch in Minnesota, we’re thrilled to continue this national effort in the Carolinas. Today’s launch is the culmination of great CUNA, League and credit union collaboration and is a perfect example of our industry’s cooperative difference.”
Thus far, 26 credit unions in the Carolinas have committed $6.83 million over the next three years to the category-focused initiative.