When Sue Cuevas was asked to lend a hand to get a new Latino credit union up and running, she wasn’t even sure what a credit union was.
But after one Google search, endless hours of seeking out potential members, and years of hard work, Nueva Esperanza Community Credit Union is providing members “new hope”—exactly what its name means.
“We bring a hope to a lot of families and individuals, even those who are not Latino,” says Cuevas, president of the $2 million asset institution in Toledo, Ohio. “You can have situations where a member’s spouse passed away or they lost their job, and they just need someone to believe in them again. We’ve been able to help them. We’re proud of that and of the name.”
Cuevas talks about her involvement with the Latino credit union from the beginning, the challenges she faced, the growth the credit union has experienced, and more in this episode of the CUNA News Podcast.
The Winter 2023 issue of Credit Union Magazine explores award-winning marketing, board training on a budget, developments in instant payments, service to small businesses, and NCUA’s final rule on member expulsion.
