CUNA’s Open Your Eyes to a Credit Union® initiative is an extraordinary opportunity for credit unions, Teresa Freeborn wrote in CU Insight Thursday. Freeborn, chair of CUNA’s awareness advisory group and president/CEO of Xceed Financial CU, El Segundo, Calif., addressed three of the biggest misconceptions about the campaign.
“The Awareness Initiative is aimed at dispelling myths that consumers have about credit unions. Although there are many credit unions that have jumped on board and embraced this program to its fullest, there are some that are holding back from participating due to a few myths,” she wrote.
Those myths are: