CU Direct, the nation’s leading credit union lending technology developer, has joined CUNA, state leagues and credit unions nationwide in the Awareness initiative.

CU Direct has provided financial support to the initiative, a groundbreaking effort being led by CUNA to drive consumer consideration of credit unions as their best financial partner.

In support of the initiative, CUNA has launched a nationwide Open Your Eyes to a Credit Union® campaign to demonstrate to consumers how credit unions are a fully modern part of today’s financial services marketplace, and can help members achieve their financial goals and dreams.

For more than 25 years, credit union market share has remained flat. Open Your Eyes to a Credit Union® is the Awareness Initiative’s digital-first consumer campaign that will convey the scale and benefit of the credit union movement.

“As a CUSO, CU Direct understands the importance credit unions play in the financial lives of their members. We’re proud to align ourselves with the Awareness Initiative to grow and sustain the credit union industry,” said Tony Boutelle, CU Direct’s president/CEO. “We’re inspiring everyone to truly understand why credit unions are the best option in the financial services space and what it means to be a credit union member.”

“Now, more than ever, it’s time for credit unions to unify,” said CUNA President/CEO Jim Nussle. “CU Direct has shown foresight, commitment and understanding that when we unite as a movement, it empowers each credit union’s unique merits to shine all the brighter.”

America’s credit unions, leagues, and business partners, with support from CUNA, are committed to a sustainable effort for Open Your Eyes to a Credit Union®.