The 2019 CUNA Governmental Affairs Conference (GAC) was a historic event for the credit union movement, celebrating a year of unparalleled success and looking ahead to future advocacy goals. This year’s event also set several records, from the number in attendance to the first time a sitting vice president addressed the CUNA GAC.
More than 5,200 credit union leaders attended from all 50 states and Washington, D.C., throughout the week. This included a record number of young credit union professionals who “crashed the GAC”—100 in all.
Those attendees conducted more than 600 meetings with policymakers on the legislative and regulatory sides. This included meetings with all Congressional offices, as well as regulators like NCUA and the Consumer Financial Protection Bureau.
The largest exhibit hall in financial services featured 350 booths from more than 250 vendors who offered credit union services, solutions, swag, and fun activities.
CUNA GAC impact wasn’t limited to Washington, D.C., however. Conference activities and speakers reached around the world via social media and the news. CUNA GAC coverage was viewed online in India, the United Kingdom, Canada, Germany, Norway, the Philippines, France and South Africa.
CUNA President/CEO Jim Nussle’s address was streamed live over Facebook, and has been viewed more than 2,400 times, reached 5,550 people, and saw 1,555 engagements.
On social media, the hashtag #CUNAGAC trended on Twitter Monday and Tuesday during the general sessions and saw 2,728 posts as of Friday with a reach of 3.3 million.
Vice President Mike Pence’s address, which was streamed live on Fox News, ABC News, ABC World News Now and C-SPAN, was viewed more than 240,000 times on those platforms. It was also was covered by CNN, Politico, The Hill, Long Room, Patch and others.
In total, CUNA GAC received more than 200 mentions in the press throughout the week, with a total potential reach of more than 102.9 million people.
Seventy-one percent of GAC attendees were active users of the GAC app, meaning they downloaded it and logged in. This is up 11% from last year. Around half of those users posted, commented, liked or took a survey in the activity feed.
In total, the app saw 1,253 updates, 7,461 likes and 482 comments.
The overall financial benefits to the Washington, D.C., area was more than $8 million.
►Read more conference coverage from CUNA News, and get live updates on Twitter via @CUNA_News,@cumagazine, @CUNA, and by using the #CUNAGAC hashtag. You can also follow the conference on Facebook and Instagram. For a complete schedule and information on keynote speakers and breakout sessions, visit the CUNA GAC event page.