Nearly 70 marketing and business development professionals participated in a Chief Marketing Officer (CMO) Exchange Wednesday at the 2019 CUNA Marketing & Business Development Council Conference in Las Vegas.
“We’re all experiencing challenges in our shops,” says Mia Perez, chief administrative officer at Louisiana Federal Credit Union in La Place and outgoing chair of the CUNA Marketing & Business Development Council Executive Committee.
“We’re not the marketers we were 25 years ago,” she adds, citing new marketing functions such as data analytics.
During the CMO Exchange, participants identified five of their top concerns and discussed ways to tackle each.
Top topics the group identified:
“Keep these conversations going outside these walls,” urges Brian Grytdal, vice president of marketing for Horizon Credit Union in Spokane, Wash., and second vice chair of the CUNA Marketing & Business Development Council Executive Committee. “We’re all facing these issues.”
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