Most people think the culture at their companies is satisfactory.
“But they need a good swift kick to amp it up,” says Jim Knight, business culture catalyst and former head of training and development for Hard Rock International, addressing the 2019 CUNA Marketing & Business Development Council Conference in Las Vegas. “You’re hungry, and you want more. You want to create a culture that rocks.”
His definition of culture: The present collection of individuals and their behaviors.
“As people leave or join the band, the culture changes immediately,” Knight says. “You want to surround yourself with an army of giants to take you to the promised land.”
He offers seven ways to amp up your corporate culture:
“The only path to Nirvana is through 3C team members,” Knight says. “Only rock stars can amp up the band. They are the show.”
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