When introducing a new product or service, or a different approach to increasing sales, don't hold a traditional meeting.
Instead, hold an “un-sales” meeting, says Mia Perez, chief administrative officer at Louisiana Federal Credit Union and former chair of the CUNA Marketing & Business Development Council Executive Committee.
She addressed the 2019 CUNA Human Resources & Organizational Development Council Conference Monday in Anaheim, Calif.
“Keep it simple, keep it educational, keep it fun, and keep it memorable,” Perez says. “Because that’s how people retain information.”
Human resource leaders should hold training sessions that:
“Getting people excited about a product or service has everything to do with how you present it, not just the content,” Perez says.
To create excitement, Perez suggests organizing a training event that:
• Seems exclusive. Create invitations and send them to attendees.
• Centers on a theme. Consider holding a meeting based on a popular TV show, holiday, marketing promotion, game show, or major sporting event such as March Madness or the Olympics.
Every part of the meeting—including the music playing when employees arrive, giveaways, and the food—must incorporate the theme. “Start with the low-hanging fruit,” Perez says. “You want your first meeting to knock it out of the park.”
• Focuses on the positive. Keep the meeting upbeat and celebratory, and avoid the negative. Celebrate achievements and hand out kudos for a job well done, Perez advises. “We want people to want to come here.”
Visit CUNA News for more conference coverage, and get live updates on Twitter via @CUNAJennifer, @CUNA_News, @cumagazine, @CUNACouncils, and by using the #HRODCouncil hashtag. Learn more about the CUNA HR & Organizational Development Council, a member-led professional society for credit union executives, at cunacouncils.org.