The most common way credit unions recruit board members is the least effective: the annual call for nominations, says Jeff Rendel, CEO of Rising Above Enterprises.
This approach is too narrow, says Rendel, who advises working with credit union staff members to seek new board members.
“Work with your marketing team for suggestions about potential new members,” he says. “They are aware of people among your membership who can bring a fresh perspective to the board.
In the PDF below, see how Greylock Federal Credit Union’s board recruitment efforts have attracted directors with a variety of skills and backgrounds, and learn 10 ways to bring new blood to the board.