Credit unions have always had to find innovative ways to compete in the financial services market. Marketing professionals need to be agile and informed to stay ahead.
That’s where CUNA Marketing & Business Development Certification Schools come in. While the two disciplines are closely related, marketing and business development serve distinct functions within an organization.
The benefit of holding these schools as part of the same event is twofold: Attendees can freely choose which path they want to pursue while networking and learning across both business areas. Without sacrificing depth of knowledge in your chosen field, you begin to develop an understanding of another skillset closely related to your own.
This makes these schools even more valuable for returning learners. Once you’ve mastered one discipline, return next year to tackle the other with a base of knowledge already in place.
At its core, marketing is a field that demands a balance of versatility and expertise. It’s this critical balance that CUNA Marketing & Business Development Certification Schools are built on. To learn more, visit cuna.org/mbdcs.