When addressing an audience, take a moment to frame your message, make it memorable for listeners, and spur them to take action.
“When you inspire, you move the audience reaction from ‘I have to’ to ‘I want to,’” says Kelly Decker, president of Decker Communications Inc.
She addressed the CUNA Human Resources & Organizational Development Council Conference last month in Anaheim, Calif.
To craft inspiring messages, make sure the message resonates with your audience.
Decker offers a four-step framework to craft messages your audience will find important:
Check out our coverage from the 2019 CUNA HR & Organizational Development Council Conference