CUNA
  • Advocacy
    • Priorities we’re fighting for
    • Actions you can take
  • News
  • Learn
  • Compliance
  • Shop
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • COVID-19
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact
Learn More about Member Value

News

Member Benefits
Learn more
Learn more about the benefits of membership.
Home » Nussle at ACUC: Commit to being ‘fiercely cooperative’
Policy & Issues ACUC19 Tuesday ACUC19 Thursday

Nussle at ACUC: Commit to being ‘fiercely cooperative’

June 18, 2019
Nussle at ACUC: Commit to being ‘fiercely cooperative’

Putting credit union advocacy on the offense led to a successful 2018, CUNA President/CEO Jim Nussle said at America’s Credit Union Conference (ACUC) Tuesday, so how do credit unions stay on the offense in 2019? The continued use of credit unions’ “cooperative superpowers,” Nussle said, will continue to make the credit union difference stand out.

“We have in our DNA the track record and capacity to do amazing things,” Nussle said. “And our competitive superpowers are our best asset and our competitive advantage, as well as the building blocks of our movement, founded in our seven cooperative principles.”

Nussle also described the three “existential challenges” facing credit unions, attacks on the credit union model and the market being the first two. And the third?

“I hear too often about credit unions competing with other credit unions. You’ve seen the data. We have 7% of the market share, with 93% of the market an ‘empty blue ocean’ to go after,” Nussle said. “Banks and unregulated fintech is our competition, not other credit unions. It’s natural to be ambitious, competitive and intendents, we are simply not big enough to fight amongst ourselves. I know we’re fiercely independent but I want us to be fiercely cooperative as well.”

Nussle said CUNA’s strategy to combat these threats is to raise awareness and consideration of credit unions, using the Open Your Eyes to a Credit Union® campaign to elevate the credit union brand, amplify current marketing strategies and using targeted, efficient methods to reach consumers.

Nussle also introduced Chris Lorence, CUNA’s new chief credit union awareness officer, and played examples of what the campaign looks like to consumers.

He also made a major announcement: that three new states will launch an Open Your Eyes to a Credit Union campaign. Starting in July it will commence in North Dakota, South Dakota and Indiana.

Nussle’s full speech was carried on Facebook Live, and was viewed nearly 800 times as of Tuesday evening.

 

► Visit CUNA News for more conference coverage. Get live updates on Twitter via @CUNA_News, @cumagazine, and @CUNA with the #CUNAACUC hashtag.

KEYWORDS #CUNAACUC ACUC2019 credit union cuna nussle
Credit Union Magazine - Winter 2020

Winter 2020

Credit Union Magazine’s Winter 2020 edition features CUNA’s 2021 lending outlook, CEO insights on adjusting to the pandemic, and board recruitment strategies.
Digital Edition •  Subscribe

Trending

  • Compliance: 2020 Year in Review, Checklist now available

  • NCUA proposes raising threshold for ‘complex’ CUs

  • 5 fraud predictions for 2021

Tweets by CUNA_News

Polls

Will you ask employees to receive the coronavirus vaccine?

View Results
More

Champion of America’s Credit Unions

Credit Union National Association is the only national association that advocates on behalf of all of America’s credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • About
  • Careers
  • Contact Us
  • Recommended Websites
  • Privacy Policy

Resources for

  • CUNA Board Members
  • Credit Union Advocates
  • Leagues
  • Press
  • Vendors