CUNA
  • Advocacy
    • Priorities we’re fighting for
    • Actions you can take
  • News
  • Learn
  • Compliance
  • Shop
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • COVID-19
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact
Learn More about Member Value

News

Member Benefits
Learn more
Learn more about the benefits of membership.
Home » Kansas, Missouri officially launch ‘Open Your Eyes to a CU’
Policy & Issues

Kansas, Missouri officially launch ‘Open Your Eyes to a CU’

July 22, 2019

Consumers in Kansas and Missouri started seeing Open Your Eyes to a Credit Union® materials Monday as CUNA’s Awareness initiative officially expands to those states. Already active in North Dakota, South Dakota, Indiana, Minnesota, North Carolina, South Carolina and Michigan, the campaign has reached 100 million impressions online and nearly 10 million people have watched the Open Your Eyes to a Credit Union® videos to completion.

Designed to raise consumer consideration of credit unions, the digital-first, category-level campaign takes on industry myths, targeting millennials and parents aged 25-54 who are not credit union members.

“We’re thrilled to more than double the number of states running Open Your Eyes to a Credit Union®. Heartland Credit Union Association and all the Kansas and Missouri credit unions that have contributed to this campaign are helping to strengthen our movement through this important initiative,” said Jim Nussle, CUNA president and CEO.

Campaign resources include YourMoneyFurther.com and its Facebook, Twitter and Instagram page, as well as other advertising directly in the states that have launched.

“We are proud to participate in this campaign,” said Brad Douglas, president/CEO of Heartland Credit Union Association. “What Open Your Eyes to a Credit Union® is aiming to achieve can benefit our entire industry and it is going to take all of us joining together to make this campaign successful.”

Through rigorous testing and continual evaluation of audience engagement in-market, CUNA will refine content across channels to ensure it drives action. The integrated approach to media, content and data analytics uses metrics at every point to ensure continuous testing, learning and refining of the content, media strategy and resources to optimize the return on investment.

Additional states are expected to announce their rollout of Open Your Eyes to a Credit Union® in the months ahead.

KEYWORDS awareness Open Your Eyes
Credit Union Magazine - Spring 2021

Spring 2021

Credit Union Magazine’s Spring 2021 edition features CUNA's 2021 advocacy agenda, strategic planning guidance, and labor market insights.
Digital Edition •  Subscribe

Trending

  • ‘More listening and less attacking’

  • Movement must focus on financial well-being for all

  • FHFA Extends forbearance, foreclosure and REO eviction moratoriums

Tweets by CUNA_News

Polls

Who should be the 2021 Credit Union Hero of the Year?

View Results
More

Champion of America’s Credit Unions

Credit Union National Association is the only national association that advocates on behalf of all of America’s credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • About
  • Careers
  • Contact Us
  • Recommended Websites
  • Privacy Policy

Resources for

  • CUNA Board Members
  • Credit Union Advocates
  • Leagues
  • Press
  • Vendors