CUNA
  • Advocacy
    • Priorities we’re fighting for
    • Actions you can take
  • News
  • Learn
  • Compliance
  • Shop
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • COVID-19
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact
Learn More about Member Value

News

Member Benefits
Learn more
Learn more about the benefits of membership.
Home » Hazlett: Why it’s important to “Open Your Eyes”
Policy & Issues

Hazlett: Why it’s important to “Open Your Eyes”

July 25, 2019

Mountain West Credit Union Association Director of Corporate Communications wrote an op-ed for CUInsight on the important opportunity that the movement has to open consumers’ eyes to the benefits of joining a credit union. Hazlett’s op-ed noted that the initiative is rendering impressive numbers in the form of consumers reached.

“Now that there have been program launches in different parts of the country, we are able to gather and distill data that is extremely promising. The great news is that even in the sea of information overload, the campaign is reaching the targeted audience of younger prospective credit union members,” Hazlett wrote.

Open Your Eyes to a Credit Union® is designed to raise consideration of credit unions as a brand category. The campaign’s digital-first strategy positions research-proven messages to disprove consumer myths associated with the ability to join and access to money.

“What this means for the rest of us who have not yet launched the program in our states is that we have untapped power just waiting for us to engage,” she added. “The credit union potential member base is large and somewhat unreached. With credit unions holding somewhere between 6-8% of the total market, we have a vast source of consumer to engage and reach with our message. That is entirely what the campaign is about.”

Consumers who engage with Open Your Eyes messaging will move to yourmoneyfurther.com and find more on what drew their interest, such as credit union background and benefits, as well as finders for nearby credit union locations and ATMs/shared branches.

“Finding ways to creatively fund our participation in this program, across the nation, is critical to engage potential new members and move the needle on that percentage of the market,” Hazlett noted in her closing statement.

KEYWORDS Open Your Eyes
Credit Union Magazine - Winter 2020

Winter 2020

Credit Union Magazine’s Winter 2020 edition features CUNA’s 2021 lending outlook, CEO insights on adjusting to the pandemic, and board recruitment strategies.
Digital Edition •  Subscribe

Trending

  • Compliance: 2020 Year in Review, Checklist now available

  • NCUA proposes raising threshold for ‘complex’ CUs

  • NCUA’s 2021 supervisory priorities reflect COVID effects

Tweets by CUNA_News

Polls

Will you ask employees to receive the coronavirus vaccine?

View Results
More

Champion of America’s Credit Unions

Credit Union National Association is the only national association that advocates on behalf of all of America’s credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • About
  • Careers
  • Contact Us
  • Recommended Websites
  • Privacy Policy

Resources for

  • CUNA Board Members
  • Credit Union Advocates
  • Leagues
  • Press
  • Vendors