CUNA
  • Advocacy
    • Priorities we’re fighting for
    • Actions you can take
  • News
  • Learn
  • Compliance
  • Shop
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • COVID-19
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact
Learn More about Member Value

News

Member Benefits
Learn more
Learn more about the benefits of membership.
Home » PODCAST: A proactive approach to change
Leadership Podcast

PODCAST: A proactive approach to change

Merger expands services to members, impact on larger population.

August 16, 2019
Jennifer Plager
No Comments
Sarah Marshall

Faced with the changing demographics of a community coupled with a struggle to repay borrowed secondary capital from the U.S. Treasury, leadership at North Side Community Federal Credit Union knew a merger was in their future.

But they wanted to make sure the merger took place on their own terms.

“We felt our legacy was really important and we didn’t want to see that go away,” says Sarah Marshall, former CEO of the $9 million asset credit union. “We wanted to make sure we were proactive and had room to leverage everything we built.”

North Side Community Federal recently merged with $860 million asset Great Lakes Credit Union in Bannockburn, Ill. Marshall says the merger allows the membership to take advantage of more products and services.

For Marshall, who is now chief community development officer at Great Lakes, it’s an opportunity to explore some of the ideas she didn’t have the resources to pursue at North Side Community Federal while also offering the former credit union’s innovative products and services to a larger member base.

Marshall discusses North Side Community Federal Credit Union’s recent merger with Great Lakes Credit Union, what it means for the former credit union’s members, organizational culture, how to navigate change, and more in this episode of the CUNA News Podcast.

You can listen and subscribe to the CUNA News Podcast in Apple’s iTunes Store, Spotify, Google Play, and Stitcher Radio.

In this episode:

2:45: Why North Side Community Federal Credit Union sought out a merger partner

4:17: The decision to choose Great Lakes Credit Union as a merger partner

6:54: Marshall's new role as chief community development officer

9:03: Defining organizational culture

10:30: Why a credit union should have an organizational culture in place

17:07: Leading an organization through change

KEYWORDS organizational culture Podcast small credit unions

Post a comment to this article

Report Abusive Comment

Credit Union Magazine - Winter 2020

Winter 2020

Credit Union Magazine’s Winter 2020 edition features CUNA’s 2021 lending outlook, CEO insights on adjusting to the pandemic, and board recruitment strategies.
Digital Edition •  Subscribe

Trending

  • Allowing capitalization of interest is consumer-friendly option

  • Todd Harper appointed NCUA Chairman

  • Compliance: NCUA, agencies issue FAQs on SAR, other AML requirements

Tweets by CUNA_News

Polls

Will you ask employees to receive the coronavirus vaccine?

View Results
More

Champion of America’s Credit Unions

Credit Union National Association is the only national association that advocates on behalf of all of America’s credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • About
  • Careers
  • Contact Us
  • Recommended Websites
  • Privacy Policy

Resources for

  • CUNA Board Members
  • Credit Union Advocates
  • Leagues
  • Press
  • Vendors