Alliant Credit Union's Michelle Spellerberg discusses digital transformation with CUNA's Bill Merrick.
What can credit unions learn about digital transformation from a baseball team established in 1876?
Keep up with the times but stay true to your roots, says Michelle Spellerberg, vice president of digital strategy and innovative growth for Alliant Credit Union in Chicago.
Following a tour of historic Wrigley Field, a CUNA Operations & Member Experience Council preconference workshop Wednesday in Chicago, Spellerberg explained how digital transformation has enabled the Chicago Cubs to stay relevant and beloved over its long history, even when the team performs poorly.
In this video interview, Spellerberg discusses what credit unions can learn from the Cubs and what digital transformation has done for Alliant.
Credit Union Rock Stars are outstanding credit union professionals and directors from a wide range of disciplines who inspire and innovate to advance the missions of their credit unions. The 25 members of the 11th class of Rock Stars were selected for their exceptional creativity, innovation, and passion.
