Through ICU Day festivities worldwide, credit unions raise awareness through community outreach, organizing contests, charitable fundraisers, and open houses.
"ICU Day gives credit unions the opportunity to celebrate the credit union difference with their members, their local community and together with the global credit union movement," says Michelle Kamke, CUNA marketing projects manager.
Started in 1948, the day is celebrated by credit unions worldwide in a number of ways. Some sponsor open houses, picnics, fairs, festivals and parades. Others hold athletic competitions and essay or art contests for young members.
Public gatherings with visiting dignitaries attract media attention and public involvement, as have educational and public service events.
ICU Day logos and posters—as well as celebration ideas and other tips to create unique, memorable member experiences to help celebrate ICU Day—are available from CUNA and the World Council of Credit Unions.
Credit union and financial cooperative representatives and members everywhere are encouraged to share photos, events, experiences, and other ideas on Facebook, Twitter, Instagram and LinkedIn using #ICUDay.
Credit Union Magazine’s Spring 2022 edition profiles four Credit Union Heroes and examines CUNA's advocacy priorities, the advocacy army, and financial well-being for all.
