Partners FCU, Burbank, Calif. delved deep into CUNA’s groundbreaking Open Your Eyes to a Credit Union® campaign with a video podcast featuring CUNA, league and credit union employees. John Janclaes, president/CEO of Partners moderated the discussion, which examined the initiative from the credit union, employee and consumer angles.
Diana Dykstra, president/CEO of the California and Nevada Credit Union League, discussed her experience with trying to increase credit union market share, and how the current effort differs from previous state or regional efforts.
Mike Terzian executive vice president and chief member services officer at Partners FCU shared his background with talking to credit union members, the importance of proving credit union myths wrong and how stories can be used to connect to consumers.
Susan Toalson, CUNA vice president of awareness engagement, gave an overview of the campaign, including a look at where it started, where it is now, and what they’re learning.