Steve Hazan likens the introduction of a new credit card for business members to Homer’s Odyssey.
“There were a lot of challenges along the way—you don’t just slap down a piece of plastic and send it out,” says Hazan, director of business services for $3.8 billion asset SECU in Linthicum, Md. “But while it took Homer 10 years to get home, it took us only two.”
Hazan, who addressed the 2019 CUNA Lending Council Conference Tuesday in New Orleans, walked attendees through the process of SECU’s business credit card journey.
Keys to card’s success include:
The result? SECU has grown its business card balances 41%, Hazan says.
“We’re benefitting mightily from this,” he says. “Credit cards are the most profitable line of business at the credit union. Our journey continues.”
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