Member Benefits
Leadership Subscribers
Serving struggling rural areas
As more jobs move to urban areas, opportunities in rural areas decline.
Strong financials
Rural credit unions stand ready to continue to serve in the future. Collectively, they reflect strong financials with healthy earnings and solid capital positions—proving it’s possible to do well while doing good.
Return on assets (net income as a percent of average assets) came in at an annualized 0.83% during the first half of 2019 and has averaged 0.71% since 2013.
Net worth as a percent of total assets finished mid-year 2019 at 12.1%, up from 11.5% at the end of 2013.
Credit unions alone can’t solve the problems rural Americans face. But the record is clear: Credit unions are engaged and committed to these communities, providing substantial capital infusions and significant financial benefits.
Rural America increasingly recognizes and embraces credit unions—and the credit union difference.
Spring 2020
Credit Union Magazine’s Spring 2020 edition features advocacy in action, consumer consideration of credit unions, and high-performing boards.