“I’ve been sleeping with and marking up The Four Disciplines of Execution. I call it my bible.
“We get caught in the “whirlwind,” or the day-to-day stuff. While we have to do the day-to-day stuff to keep the lights on and generate the revenue we need, we have wildly important goals we want to obtain to evolve.
“A lot of times we get caught in the whirlwind and not the execution of the actual goal. We need to have the discipline to execute on those ideas.
“The book’s 4DX Model shows how to come up with great ideas and make sure we capitalize on the right ones. We have to say no to some good ideas, so we pick our goals and we stay in that whirlwind.”