Never underestimate the power of a furry friend: An ad spot featuring a hamster on a wheel is an unexpected hit with consumers as part of CUNA’s Awareness Initiative.

In the video below, Chris Lorence, CUNA’s chief credit union awareness officer, highlights this and other surprise successes from the initiative.

Previously, Lorence discussed research behind the initiative and promoting to targeted markets.

Lorence will talk more about Awareness and the Open Your Eyes to a Credit Union^® campaign in a CUNA News Podcast interview Jan. 16.

Learn more

• Video: Research fuels Awareness Initiative
• Video: In search of ‘unsettled beginners’