Never underestimate the power of a furry friend: An ad spot featuring a hamster on a wheel is an unexpected hit with consumers as part of CUNA’s Awareness Initiative.
In the video below, Chris Lorence, CUNA’s chief credit union awareness officer, highlights this and other surprise successes from the initiative.
Credit Union Magazine’s Spring 2022 edition highlights inclusive lending, succession planning, fair lending and artificial intelligence, and the use of environmental, social, and governance (ESG) as a competitive differentiator.
