Never underestimate the power of a furry friend: An ad spot featuring a hamster on a wheel is an unexpected hit with consumers as part of CUNA’s Awareness Initiative.
In the video below, Chris Lorence, CUNA’s chief credit union awareness officer, highlights this and other surprise successes from the initiative.
Credit Union Magazine’s Fall 2022 issue highlights credit unions’ role in cryptocurrency, the state of digital assets, cannabis banking compliance, the human side of technology implementation, and involving the board in financial discussions.
