One of the most effective ways to promote credit unions via the Open Your Eyes to a Credit Union campaign is focusing on “unsettled beginners,” or young adults who are getting their start in life and want to establish a financial institution relationship, says Chris Lorence, CUNA’s chief credit union awareness officer.
Another key demographic: People ages 35 to 54 who are “in market,” or shopping for financial services such as mortgages and student loans.
In this video, Lorence discusses how Open Your Eyes to a Credit Union targets these consumers.
Lorence will talk more about CUNA’s Credit Union Awareness initiative and the Open Your Eyes to a Credit Union® campaign in a CUNA News Podcast interview that airs Jan. 16.
Credit Union Magazine’s Winter 2022 issue highlights data-driven marketing, the board’s role in cybersecurity, elder abuse scams, credit unions’ auto lending advantage, and more.
