One of the most effective ways to promote credit unions via the Open Your Eyes to a Credit Union campaign is focusing on “unsettled beginners,” or young adults who are getting their start in life and want to establish a financial institution relationship, says Chris Lorence, CUNA’s chief credit union awareness officer.

Another key demographic: People ages 35 to 54 who are “in market,” or shopping for financial services such as mortgages and student loans.

In this video, Lorence discusses how Open Your Eyes to a Credit Union targets these consumers.

Lorence will talk more about CUNA’s Credit Union Awareness initiative and the Open Your Eyes to a Credit Union® campaign in a CUNA News Podcast interview that airs Jan. 16.

Learn more:

• Video: Awareness ads engage consumers
• Video: Research fuels Awareness initiative