CUNA
  • Advocacy
    • Priorities we’re fighting for
    • Actions you can take
  • News
  • Learn
  • Compliance
  • Shop
  • Topics
    • Community Service
    • Compliance
    • Credit Union Hero
    • Credit Union Rock Star
    • Credit Union System
    • Directors
    • Human Resources
    • Leadership
    • Lending
    • Marketing
    • Operations
    • Policy & Issues
    • Sales & Service
    • Technology
  • Credit Union Magazine
    • Buyers' Guide
    • COVID-19
    • Digital Edition
    • Credit Union Hero
    • Credit Union Rock Star
    • Subscribe
    • Advertise
    • Contact
  • COVID-19
  • Advertise
  • Awards
    • Nominate Credit Union Hero
    • Nominate Credit Union Rock Star
  • Podcasts
  • Videos
  • Contact
Learn More about Member Value

News

Member Benefits
Learn more
Learn more about the benefits of membership.
Home » Video: In search of ‘unsettled beginners’
Marketing

Video: In search of ‘unsettled beginners’

Open Your Eyes to a Credit Union makes inroads with millennials.

January 2, 2020
No Comments
Video: In search of ‘unsettled beginners’

One of the most effective ways to promote credit unions via the Open Your Eyes to a Credit Union campaign is focusing on “unsettled beginners,” or young adults who are getting their start in life and want to establish a financial institution relationship, says Chris Lorence, CUNA’s chief credit union awareness officer.

Another key demographic: People ages 35 to 54 who are “in market,” or shopping for financial services such as mortgages and student loans.

In this video, Lorence discusses how Open Your Eyes to a Credit Union targets these consumers.

 

 

Lorence will talk more about CUNA’s Credit Union Awareness initiative and the Open Your Eyes to a Credit Union® campaign in a CUNA News Podcast interview that airs Jan. 16.

Learn more:

  • Video: Awareness ads engage consumers
  • Video: Research fuels Awareness initiative

KEYWORDS Awareness video Chris Lorence credit union

Post a comment to this article

Report Abusive Comment

Credit Union Magazine - Spring 2021

Spring 2021

Credit Union Magazine’s Spring 2021 edition features CUNA's 2021 advocacy agenda, strategic planning guidance, and labor market insights.
Digital Edition •  Subscribe

Trending

  • ‘More listening and less attacking’

  • Movement must focus on financial well-being for all

  • FHFA Extends forbearance, foreclosure and REO eviction moratoriums

Tweets by CUNA_News

Polls

Who should be the 2021 Credit Union Hero of the Year?

View Results
More

Champion of America’s Credit Unions

Credit Union National Association is the only national association that advocates on behalf of all of America’s credit unions. We work tirelessly to protect your best interests in Washington and all 50 states. We fuel your professional growth at every level and champion the credit union story at every turn.

More CUNA

  • About
  • Careers
  • Contact Us
  • Recommended Websites
  • Privacy Policy

Resources for

  • CUNA Board Members
  • Credit Union Advocates
  • Leagues
  • Press
  • Vendors