One of the most effective ways to promote credit unions via the Open Your Eyes to a Credit Union campaign is focusing on “unsettled beginners,” or young adults who are getting their start in life and want to establish a financial institution relationship, says Chris Lorence, CUNA’s chief credit union awareness officer.
Another key demographic: People ages 35 to 54 who are “in market,” or shopping for financial services such as mortgages and student loans.
In this video, Lorence discusses how Open Your Eyes to a Credit Union targets these consumers.
Lorence will talk more about CUNA’s Credit Union Awareness initiative and the Open Your Eyes to a Credit Union® campaign in a CUNA News Podcast interview that airs Jan. 16.
Credit Union Magazine’s Fall 2022 issue highlights credit unions’ role in cryptocurrency, the state of digital assets, cannabis banking compliance, the human side of technology implementation, and involving the board in financial discussions.
