Minnesota credit unions released Tuesday the results of a survey of over 750 Minnesotans following year one of the Open Your Eyes to a Credit Union® campaign.

The 2019 plan “moved the needle” with nearly 200 million ad impressions deployed both digitally and out of home. The Minnesota Credit Union Network (MnCUN) conducted Minnesota-specific consumer research in January 2019 and again in November 2019.

The results showed:

• Consumer recall of the Open Your Eyes ads was over 30%;
• Opinions on credit union ATM’s being convenient increased 9.5 percentage points;
• Opinions of credit unions providing “good online banking services” moved up at least 5.8%; and
• Consumers likely or very likely to join a credit union increased 11.7 points.

“These results support a trend that Minnesota credit unions are seeing with new member growth across the state,” MnCUN CEO Mark Cummins said. “We are encouraged by the results and are excited to continue our efforts to help consumers understand credit unions are their best financial partner.”

Open Your Eyes to a Credit Union® is a groundbreaking, brand-level marketing effort led by CUNA and supported by credit unions across the nation. Minnesota was the first state to launch the initiative and has been live in market with digital and out of home ads since January 2019.