The official theme for this year’s National Credit Union Youth Month is “Money Magic! Share, Spend and Save at Your Credit Union.” This engaging and colorful theme makes saving exciting by showing young members the joy of setting aside money for everyday spending and helping others. Celebrate National Credit Union Youth Month this April to help promote lifelong healthy money habits.
“We’re showing kids that it’s important to save, and easier to do so when you have a goal in mind,” says Michelle Kamke, marketing projects manager at CUNA. “We’ve incorporated fun characters like a flamingo and unicorn into this year’s theme to make it easier to capture the attention of young members everywhere.”
Youth Month festivities serve as a launching pad to create lifelong relationships with young members by showing them the unique power of credit unions to help them achieve their goals.
Michael Murdoch, communications specialist at Wauna FCU says, “Credit Union Youth Month is more than just a time to recognize members, it’s a time to champion healthy financial habits, strengthen the integrity of your shop and showcase your devotion to the betterment of others.”
See how others have brought Youth Month to their credit union and find inspiration for your celebrations. 2020 Youth Month-themed promotional materials and merchandise are available now in the CUNA Member Celebrations Store.
When you celebrate Youth Month with us this April, share your story using the hashtag #CUYouthMonth to build awareness for your credit union and the credit union movement.
Start planning today at cuna.org/youthmonth.