CUNA announced Thursday the arrival of the Open Your Eyes to a Credit Union® campaign to Wisconsin and Oklahoma. Officially launching Feb. 3, the launches follow five other newly launched states in January and bring the total number of states running the campaign to 21.
“We are thrilled to expand the Open Your Eyes to a Credit Union to Wisconsin and Oklahoma,” said Chris Lorence, executive director, Credit Union Awareness. “It has been a big start to the year, having added seven states to the campaign already in 2020. None of this would be possible without the partnership and support from our credit union contributors and the Wisconsin Credit Union League and Cornerstone Credit Union League.”
The Open Your Eyes to a Credit Union campaign has grown rapidly from first launching in January 2019 in Minnesota. It is a category-level, strategic marketing effort working to raise consumer consideration of credit unions. With funding commitments of over $46.9 million from more than 1,030 organizations, it is taking the credit union movement forward together.
With the addition of two more states, the campaign in now live in Arizona, California, Idaho, Illinois, Indiana, Kansas, Michigan, Minnesota, Mississippi, Missouri, Nebraska, North Carolina, North Dakota, Oklahoma, Oregon, South Carolina, South Dakota, Vermont, Washington, West Virginia and Wisconsin.
As of Dec. 31, 2019, the campaign has regularly outperformed its benchmarks and landed in front of consumers more than 465 million times. It had reached more than 30 million consumers and earned more than 130 million video views.
More than 700,000 people visited the campaign’s website - yourmoneyfurther.com - with the great majority right in line with the target ages (25 to 44 years old).