CUNA Mutual Group’s analytics firm AdvantEdge Analytics today announced the launch of its Version 2.0 (V2.0) enhanced cloud-native analytics platform. V2.0 of the open platform, which will officially be launched at next week’s CUNA Governmental Affairs Conference in Washington, D.C., enables several new analytics solutions for the credit union marketplace.
New features and solutions added to V2.0 include:
“Everything we do is centered on helping more people live greater,” said Wally Murray, President and CEO of Greater Nevada Credit Union (GNCU), which today serves more than 73,000 members. “To do that, we must be able to consume and contextualize data that helps us understand our members’ behaviors and anticipate their future needs. That’s why we are extremely excited about partnering with AdvantEdge Analytics. Not only will access to the ecosystem of analytics tools help us make better decisions faster, it will also put us at the forefront of the industry’s emerging analytics capabilities.”
According to AdvantEdge Analytics Chief Strategy & Business Development Officer Shazia Manus, the firm’s distinction is its credit union persona-driven business value and strategy-first approach to analytics. “We’ve been intentional about building our solutions for credit unions, specifically,” Manus said. “Leaders across the movement, like those in many legacy industries, have struggled to realize value from analytics investments, and it’s our intention to change that. Through an incremental, ‘land-and-expand’ approach, the AdvantEdge Analytics Consulting Services team helps credit unions achieve a clear blueprint with quick wins that drive prioritization, roadmap and budget towards consumption of analytics tools and momentum. Couple that guidance with a cloud-native ecosystem of analytics solutions, and credit unions are able to configure their own set of analytics tools for exactly where they are in their data maturity.”
It’s a distinction that resonates with GNCU’s Murray. “Success with analytics is unquestionably about far more than finding a vendor with a suitable tool,” he said. “It’s about partnering with experts who will invest the time and energy to assist with organizational transformation to incorporate analytics into the culture. As we applied those requirements in exploring options in the market, it became clear AdvantEdge Analytics was the greater choice for us.”
Learn more at advantedgeanalytics.com/platform-solutions.