Credit unions are part of wonderful stories about member service every day, but what are they doing with them, CUNA President/CEO Jim Nussle asks in CUInsight. Certainly they help the satisfaction of staff, make good local news hits and show boards why credit unions continue to offer affordable products, but Nussle says there’s more.
Nussle calls them the “and then” moments, when a member faces a challenge while working toward a goal, and then their credit union gets involved and helps them achieve their dreams.
“By taking this storytelling one step further, using these “and then” moments to remind lawmakers about the on-the-ground difference that credit unions provide, will help our movement grow in ways unimaginable,” Nussle writes.
CUNA reinforces the credit union difference every day when engaging with policymakers, about how the $1.9 billion credit union tax benefit comes back ten-fold in overall economic benefit to consumers, how credit unions made one million credit union auto loans last year, or made $25 billion in corporate loans that led to over 386,000 jobs.
“When I was in Congress, hearing national statistics helped put my votes in context, helping me understand the bigger picture. But it was hearing the individual cases—how a vote helped a member of my community to build their own stronger tomorrow—that helped me understand just how important my yes vote was,” Nussle writes. “What held for me then continues to hold true for lawmakers across Washington and in every state capital today. As these leaders face myriad demands for very limited resources, hearing just how meaningful that vote is for their community makes all the difference.
“So this year, whether you’re in D.C. or in your state capital, as you advocate for policies that allow credit unions to serve folks in your community, don’t forget to tell some of the meaningful “and then” stories that your credit union has helped create,” he adds.