At first glance, an earthquake and hurricane don’t appear to have anything in common with a global public health crisis.
But the lessons credit unions leaders learned from those natural disasters are ones they’ve put in place during the response to the coronavirus (COVID-19) outbreak.
Eric Bruen, president/CEO of $40 million asset Desert Valleys Federal Credit Union in Ridgecrest, Calif., and Judy De Lucca, president/CEO of $175 million asset New Orleans Firemen’s Federal Credit Union, joined the CUNA News Podcast to talk about their experiences responding to crisis situations and how those experiences have guided them during the current pandemic.
When back-to-back earthquakes struck the region in July 2019, Bruen and his team jumped into action to provide short-term emergency loans to members impacted by the disaster. As news about COVID-19 began to increase, Bruen relied on the lessons he learned during the earthquake response.
Leading a credit union through a crisis is also a familiar situation for De Lucca, who was the CEO at the credit union when Hurricane Katrina devastated New Orleans in 2005.
The Winter 2023 issue of Credit Union Magazine explores award-winning marketing, board training on a budget, developments in instant payments, service to small businesses, and NCUA’s final rule on member expulsion.
