GreenPath Financial Wellness is a national nonprofit organization that partners with credit unions to provide financial counseling and wellness education to empower people to lead financially healthy lives.
Since the onset of the COVID-19 crisis, GreenPath designed and implemented a member-focused program intended to help credit union members navigate through uncertainty and confusion. Going beyond “business as usual,” the outreach specifically focused on helping ease members’ financial stress and worry during this extraordinary time. GreenPath expanded offerings to provide time-sensitive information about stimulus check payments, housing assistance, and other resources to help credit union members cope.
The intended audiences of the timely outreach are credit union employees and members who are worried about their financial future, including those directly affected by the crisis—whether experiencing a temporary disruption to paychecks or a longer-term income loss from layoff or job loss.
Distribution of the multimedia content, which allows for credit union co-branding, was facilitated through GreenPath’s partner center portal. Partners have immediate access to the range of COVID-19 related communications via the “self-serve” portal for ease of member distribution and use.
COVID-19 Crisis Response was built with an understanding that those in crisis can be reassured when provided with actionable, thorough resources related to specific financial challenges.
Communications outreach consisted of:
GreenPath Financial Wellness is headquartered in Michigan, and along with its affiliates, has more than 50 locations across the U.S. GreenPath is a member of the National Foundation for Credit Counseling and is accredited by the Council on Accreditation.
Learn more about GreenPath Financial Wellness credit union partnerships.
GreenPath Financial Wellness is a CUNA alliance.