With drastic economic and consumer behavioral changes due to coronavirus, ampliFI Loyalty Solutions has been careful and cautious to ensure its clients, employees, and community are all getting the proper support needed.

The loyalty provider has recognized opportunities to keep its financial institutions’ cardholders engaged by coming up with quick, easy, and convenient marketing solutions. The company also has kept the health and safety of its employees at the forefront. In addition, it has found ways to give back to the community during this difficult time.

• COVID marketing support. With nearly 2,000 financial institutions as clients, ampliFI Loyalty has rolled out COVID-specific marketing campaigns to ensure financial institutions are being supported during this extraordinary event.
  The marketing campaigns are tailored to increase card engagement with the decline of card usage and in-branch activity from government-mandated lockdowns.
  
  Some campaigns show cardholder compassion by offering skip pay and special card financing options, while other campaigns offer rewards and convenience by extending promotions and expiration of points.
  
  Along with other campaigns, ampliFI Loyalty is also featuring supporting local through redeeming points for gift cards and redeeming points for credit to donate to a charity in need.

• Remote workforce. ampliFI Loyalty followed suit with Illinois’ shelter-in-place mandate and requested that employees work from home. Before the mandate was effective, the company conducted a business continuity/disaster recovery plan where the majority of the workforce successfully worked from safe and secure remote locations with no impact to the service delivery.
  
  Now in lockdown through the end of May, ampliFI Loyalty continues to experience this same level of quality service with ample security. In addition to remote workstations, an internal task force was created monitoring and communicating the progress of coronavirus for the safety of employees.
  
  Increasing the cadence of communication, company meetings became more frequent to keep staff active and engaged for their wellbeing and to keep the team bond strong. Once businesses begin to reopen, ampliFI Loyalty will eventually do the same with contingencies. New provisions will be made based on government mandates such as the use of face masks, social distancing and limiting occupancy capacity.
   
• ampliFI COVID-19 Response Fund—The loyalty provider is giving back to the community during this time of need through the ampliFI COVID-19 Response Fund. Through the end of May, ampliFI Loyalty is raising funds through GoFundMe to provide proper meals to frontline medical workers at local hospitals and using money raised to purchase and donate essential supplies to Loaves & Fishes for those directly affected by the virus. To prevent the spread of the virus, the team enforces contactless donations and delivery.

Like many businesses, ampliFI Loyalty Solutions had to pivot into this new norm. Through navigating these uncharted territories, the loyalty provider has found ways to care for and support its clients, employees, and communities and has experienced successes along the way.

For more information visit amplifiloyalty.com.