Perhaps at no time is an organization’s culture more on display than during a crisis. Jayne Hitman and Paul Robert assist credit unions in shaping their cultures to shine at just these moments.
Hitman is national relationship manager for CUNA Creating Member LoyaltyTM (CML), a comprehensive development strategy with expert guidance focused on increasing employee engagement and the member experience.
Paul Robert is CEO of FI Strategies, LLC, a strategic partner for CML.
Hitman and Robert will appear regularly on the CUNA News Podcast in a new series on service culture.
In this episode, Hitman and Robert discuss the value of communication during a crisis and how leadership can shape an organization’s direction through intentional, transparent messaging. As Hitman says in this interview, “Keep it simple and focus on your people.”
In this episode:
1:30: Advice for leaders during challenging times
4:30: How credit unions can attract quality employees
7:10: Why technology has been a differentiator during pandemic
9:22: How credit unions have adjusted to the “new normal”
13:47: Why collaboration is more important than ever
15:11: Maintaining transparent communication with employees and members
19:20: How credit unions can show their appreciation for employees