Here are a few ideas to spark inspiration for your next marketing campaign to help reach your credit union targets and get the quality leads you’re looking for.

1. Be intentional about your digital reach

With social distancing measures in place, your digital reach is more important than ever before. Take a hard look at your past performance and the tools and channels that you’re using. Ask yourself: Which channels maximize my reach for less spend? You have a variety of digital options and tools available to get your brand out in the marketplace. By focusing on industry-specific online events and advertising, you can get more out of your budget.

2. Right audience, right message, right place, right time

Even your most creative messaging needs to be delivered at the right time. When your audience is open to considering your brand as a solution, make sure you take the time to invest in learning about the people you’re trying to reach. When and where are they actively engaging with content and making purchases? What types of information are they seeking? When you understand your audience, you’ll be able to present your offering as the solution they’ve been seeking.

3. Be selective with your budget

How you deliver your message is just as important as your creative strategy. Working with companies that have an established brand presence and credibility in the marketplace can help strengthen your brand reputation. Consider advertising with CUNA, a trusted industry leader, that can get your brand in front of credit union decision-makers who seek out industry news and thought-leadership on a variety of multimedia channels.

Kick off your next marketing campaign with confidence in your creative and the audience you’re trying to reach. For more ideas on how you can reach you target audience at credit unions nationwide, visit cuna.org/promote.