During a time when our country is experiencing a national health emergency, economic decline, and civil unrest, consumers and employees are feeling anxious and uncertain. Empathy is a word that we hear more often in terms of creating value for an organization’s culture.
“Empathy is ultimately about stepping into somebody’s else’s shoes and understanding their emotions,” says Jayne Hitman, national program manager for Creating Member Loyalty (CML), a development strategy program from CUNA focused on increasing employee engagement and the member experience.
With that understanding, organizations are better able to propose solutions, engage employees, and capture members’ loyalty, according to Paul Robert, CEO of FI Strategies, a strategic partner of CML.
As Robert says, empathy is nothing short of a differentiator for organizations in today’s marketplace. It’s a way to attract and retain top talent and enhance the member experience.
Credit Union Magazine’s Spring 2022 edition highlights inclusive lending, succession planning, fair lending and artificial intelligence, and the use of environmental, social, and governance (ESG) as a competitive differentiator.
