CUNA and its League partners are the most influential financial services organization and one of the top ten most effective advocacy organizations in Washington, D.C., according to an independent study conducted by Ballast Research (formally National Journal Research) earlier this year.
For the fifth year in a row, the CUNA-League system earned the distinction as a leading association at representing the interests of its members by creating the credit union narrative and sharing the movement’s story among Washington policymakers.
“The CUNA-League system is as strong as it’s ever been and we are proud to share this moment with the 120 million credit union voices across the nation,” said CUNA president/CEO Jim Nussle. “With competition for awareness on Capitol Hill so fierce during this unparalleled time, that Members of Congress hold us in such is a major accomplishment. As an influential and effective source of information for policymakers, they welcome our calls and visits, and take us at our word as we endeavor to educate and fight for credit union priorities on Capitol Hill.”
Key findings of the study include:
According to the Ballast study, one policy advisor serving in the U.S. Senate noted: “CUNA has a competitive advantage in showcasing local voices. They have more civic engagement, they have more members, they try to do more in the community.”